See i sit through and listen to people preach the word and more so talk about daily lives sometimes and even i don't fully understand what they are talking about mainly due to the fact that they using certain terms that i may know but don't understand the full meaning of. That being said the group of people you try to reach most likely, like me, don't understand what your talking about because you've grown so used to using certain words or phrases that sound professional. I want you to think of the word choices you make in explaining the topics you are talking about. See simplicity is key in explaining or getting a point across. I know its not easy sometimes but instead of using words that may confuse people try a few words that work instead of the one. Maybe just maybe we can get our point across better.
Ps. This was aimed at no one but written for everyone.